Article: Entrepreneural UX State of Mind

By Michael Siepmann, PhD and Remy Arteaga

“…people are prone to a powerful illusion that blinds them to the uncertainty they face … The entrepreneurs that get the most benefit from ET [Entrepreneurial Thinking] and UX/DT [User Experience / Design Thinking] are those that … integrate ET and UX/DT into themselves and their relationship to the world around them. We call this an entrepreneurial UX state of mind…”

Talk: Usability in Healthcare: Ability to Use is the Tip of the Iceberg