Michael Siepmann PhD

Serve Users Better

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Case Study

Supportive email errors

Situation: An innovative startup's business model depended on demonstrably improving the user experience of email delivery error messages, while tactfully including an ad. Intervention...

Intervention: Interaction design for email delivery error messages and supporting web site. Creation of a tool for designing message content. User research for ongoing user feedback and to measure user experience improvement. Resolution...

Resolution: Research demonstrated a greatly improved user experience, with users rating their emotional reactions as much more positive and the message explanations as much better, compared to traditional email delivery error messages. Situation...

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"...he goes well beyond the answers I anticipate, providing solutions that sometimes surprise me but consistently deliver exceptional results." [+]

"I have contracted with Michael Siepmann on a number of engagements. In every case, I have been extremely impressed by his thoughtfulness, professionalism, and insight into complex business problems. Michael genuinely seeks to understand the customer's needs, and his recommendations are well thought out. In particular, his leadership and acumen are second to none, as he goes well beyond the answers I anticipate, providing solutions that sometimes surprise me but consistently deliver exceptional results. I look forward to opportunities to work with Michael again!"

Jesse Kohler, Director, Product Management, CenturyLink

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“Usability in Healthcare: Ability to Use is the Tip of the Iceberg”

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