Michael Siepmann PhD

Serve Users Better

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Case Study

ISP Product Suite

Situation: An ISP wanted to offer their residential Internet customers an engaging and simple user experience with a suite of cobranded Microsoft® products, such as a personalizable web portal with ISP-exclusive "gadgets". Intervention...

Intervention: With a colleague, I researched competitive products and users' motivations and attitudes regarding these types of products, conducted usability tests of the personalizable portal, and consulted closely with the product team over several years. Resolution...

Resolution: In the product manager's words, "I can't imagine how this would have turned out without them! ... [They] have had a huge and positive impact on the [Microsoft®] product development efforts." Situation...

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Testimonials

"...he goes well beyond the answers I anticipate, providing solutions that sometimes surprise me but consistently deliver exceptional results." [+]

"I have contracted with Michael Siepmann on a number of engagements. In every case, I have been extremely impressed by his thoughtfulness, professionalism, and insight into complex business problems. Michael genuinely seeks to understand the customer's needs, and his recommendations are well thought out. In particular, his leadership and acumen are second to none, as he goes well beyond the answers I anticipate, providing solutions that sometimes surprise me but consistently deliver exceptional results. I look forward to opportunities to work with Michael again!"

Jesse Kohler, Director, Product Management, CenturyLink

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Talk

“Usability in Healthcare: Ability to Use is the Tip of the Iceberg”

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