Michael Siepmann PhD

Serve Users Better

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Phone / Text:	303 835 0501

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Case Study

TV Phone Service

Situation: To boost revenue and customer loyalty, a large telecom company wanted to increase the value to customers of bundling satellite TV with landline phone service. Intervention...

Intervention: Designed interactive wireframes for a TV app to check voice mail, view caller ID, etc. Tested usability of the app with customers and applied findings to enhance the product further. Resolution...

Resolution: By making the TV app easy and enjoyable to use, I successfully increased the value to customers of bundling satellite TV with landline phone service. Situation...

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Testimonials

"Michael has contributed unique value to Oracle and demonstrated tremendous leadership... and I highly recommend him..." [+]

"Michael has contributed unique value to Oracle and demonstrated tremendous leadership with cross-functional teams, exceeding the expectations of the Director of Modern Marketing Best Practices, for example with his innovative interactive user flows for email marketing. He presents his compelling interaction designs and insightful research findings with utter confidence, while demonstrating keen and attentive listening, and maintaining a consistently professional and serene manner. Michael is a pleasure to work with and I highly recommend him for any project requiring user experience expertise."

Margaret Brown, Senior Manager, User Experience, Oracle

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Talk

“Usability in Healthcare: Ability to Use is the Tip of the Iceberg”

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LinkedIn: MichaelSiepmann

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