Michael Siepmann PhD

Serve Users Better

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Case Study

Supportive email errors

Situation: An innovative startup's business model depended on demonstrably improving the user experience of email delivery error messages, while tactfully including an ad. Intervention...

Intervention: Interaction design for email delivery error messages and supporting web site. Creation of a tool for designing message content. User research for ongoing user feedback and to measure user experience improvement. Resolution...

Resolution: Research demonstrated a greatly improved user experience, with users rating their emotional reactions as much more positive and the message explanations as much better, compared to traditional email delivery error messages. Situation...

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