Michael Siepmann PhD

Serve Users Better

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Case Study

Training for Health Insurance Co-op

Situation: A new health insurance coop wanted to build responsiveness to members into its culture. Intervention...

Intervention: I trained key staff to use rapid prototyping whenever they design things that members interact with, then guided them in creating effective member feedback processes. Resolution...

Resolution: The coop's improved organizational culture and practices of member engagement and listening helped to effectively differentiate it from non-coop health insurers. Situation...

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Testimonials

"Michael has contributed unique value to Oracle and demonstrated tremendous leadership... and I highly recommend him..." [+]

"Michael has contributed unique value to Oracle and demonstrated tremendous leadership with cross-functional teams, exceeding the expectations of the Director of Modern Marketing Best Practices, for example with his innovative interactive user flows for email marketing. He presents his compelling interaction designs and insightful research findings with utter confidence, while demonstrating keen and attentive listening, and maintaining a consistently professional and serene manner. Michael is a pleasure to work with and I highly recommend him for any project requiring user experience expertise."

Margaret Brown, Senior Manager, User Experience, Oracle

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Talk

“Usability in Healthcare: Ability to Use is the Tip of the Iceberg”

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LinkedIn: MichaelSiepmann

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