Michael Siepmann PhD

Serve Users Better

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Case Study

TV Phone Service

Situation: To boost revenue and customer loyalty, a large telecom company wanted to increase the value to customers of bundling satellite TV with landline phone service. Intervention...

Intervention: Designed interactive wireframes for a TV app to check voice mail, view caller ID, etc. Tested usability of the app with customers and applied findings to enhance the product further. Resolution...

Resolution: By making the TV app easy and enjoyable to use, I successfully increased the value to customers of bundling satellite TV with landline phone service. Situation...

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Testimonials

"You did a fantastic job with the project and the report. I really appreciate the way you dug into the tool ... and applied best practices." [+]

"You did a fantastic job with the project and the report. I really appreciate the way you dug into the tool to learn it, drove the definition of the test cases, managed all the demands and expectations, and applied best practices."

Jennifer Lee Carlson (March 2018), User Experience Manager, Cisco Systems

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“Usability in Healthcare: Ability to Use is the Tip of the Iceberg”

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