Michael Siepmann PhD

Serve Users Better

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  • Home
  • Portfolio
    • Contextual Interviews
    • Survey
    • Usability Test, Unmoderated
    • Usability Test, Moderated
    • Design Review
    • Low Fidelity Prototyping
    • Medium Fidelity Interactive Prototyping
    • High Fidelity Prototyping
  • Case Studies
  • Testimonials
  • More…
    • Bio
    • Useful, Easy, Pleasing, Supportive
    • Article & Talk
    • Psychology Research
    • Site Credits
    • Site Map
  • Contact Me

Case Study

TV Phone Service

TV Phone Service
Situation: To boost revenue and customer loyalty, a large telecom company wanted to increase the value to customers of bundling satellite TV with landline phone service.  Intervention...
Intervention: Designed interactive wireframes for a TV app to check voice mail, view caller ID, etc. Tested usability of the app with customers and applied findings to enhance the product further.  Resolution...
Resolution: By making the TV app easy and enjoyable to use, I successfully increased the value to customers of bundling satellite TV with landline phone service.  Situation...
More work examples

Testimonials

"Michael did an absolutely exceptional job ... We would really have been lost without him!"  [+]
"Michael did an absolutely exceptional job on the QORA wholesale ordering web application. His human factors engineering proficiency and skills were invaluable and he created a great team spirit with his professionalism and leadership abilities. We would really have been lost without him!"
Wendy Sticka, Project Manager, Qwest Communications
Wendy Sticka
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Talk

“Usability in Healthcare: Ability to Use is the Tip of the Iceberg”

Slides

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