Michael Siepmann PhD

Serve Users Better

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  • Home
  • Portfolio
    • Contextual Interviews
    • Survey
    • Usability Test, Unmoderated
    • Usability Test, Moderated
    • Design Review
    • Low Fidelity Prototyping
    • Medium Fidelity Interactive Prototyping
    • High Fidelity Prototyping
  • Case Studies
  • Testimonials
  • More…
    • Bio
    • Useful, Easy, Pleasing, Supportive
    • Article & Talk
    • Psychology Research
    • Site Credits
    • Site Map
  • Contact Me

Case Study

TV Phone Service

TV Phone Service
Situation: To boost revenue and customer loyalty, a large telecom company wanted to increase the value to customers of bundling satellite TV with landline phone service.  Intervention...
Intervention: Designed interactive wireframes for a TV app to check voice mail, view caller ID, etc. Tested usability of the app with customers and applied findings to enhance the product further.  Resolution...
Resolution: By making the TV app easy and enjoyable to use, I successfully increased the value to customers of bundling satellite TV with landline phone service.  Situation...
More work examples

Testimonials

"I will always be thankful for the work and thinking you did with us ... It really helped us create a good framework for feedback."  [+]
"I will always be thankful for the work and thinking you did with us to introduce us to rapid prototyping. It really helped us create a good framework for feedback."
Julia Hutchins, CEO, Colorado HealthOP
Julia Hutchins
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Talk

“Usability in Healthcare: Ability to Use is the Tip of the Iceberg”

Slides

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