Michael Siepmann PhD

Serve Users Better

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  • Home
  • Portfolio
    • Contextual Interviews
    • Survey
    • Usability Test, Unmoderated
    • Usability Test, Moderated
    • Design Review
    • Low Fidelity Prototyping
    • Medium Fidelity Interactive Prototyping
    • High Fidelity Prototyping
  • Case Studies
  • Testimonials
  • More…
    • Bio
    • Useful, Easy, Pleasing, Supportive
    • Article & Talk
    • Psychology Research
    • Site Credits
    • Site Map
  • Contact Me

Case Study

Landline Mobile App

Landline Mobile App
Situation: Before launching its first Android mobile app, integrating mobile and landline phone service, a telecom company wanted to ensure the app was easy to use.  Intervention...
Intervention: Usability testing of first run app user experience, with customers who had home phone service and an Android mobile phone.  Resolution...
Resolution: Usability testing indicated that many users would abandon the app before experiencing its value, due to a confusing initial setup process. I provided specific insights into how to fix this before launch.  Situation...
More work examples

Testimonials

"Michael did an absolutely exceptional job ... We would really have been lost without him!"  [+]
"Michael did an absolutely exceptional job on the QORA wholesale ordering web application. His human factors engineering proficiency and skills were invaluable and he created a great team spirit with his professionalism and leadership abilities. We would really have been lost without him!"
Wendy Sticka, Project Manager, Qwest Communications
Wendy Sticka
More testimonials

Talk

“Usability in Healthcare: Ability to Use is the Tip of the Iceberg”

Slides

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