Michael Siepmann PhD

Serve Users Better

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  • Home
  • Portfolio
    • Contextual Interviews
    • Survey
    • Usability Test, Unmoderated
    • Usability Test, Moderated
    • Design Review
    • Low Fidelity Prototyping
    • Medium Fidelity Interactive Prototyping
    • High Fidelity Prototyping
  • Case Studies
  • Testimonials
  • More…
    • Bio
    • Useful, Easy, Pleasing, Supportive
    • Article & Talk
    • Psychology Research
    • Site Credits
    • Site Map
  • Contact Me

Case Study

TV Phone Service

TV Phone Service
Situation: To boost revenue and customer loyalty, a large telecom company wanted to increase the value to customers of bundling satellite TV with landline phone service.  Intervention...
Intervention: Designed interactive wireframes for a TV app to check voice mail, view caller ID, etc. Tested usability of the app with customers and applied findings to enhance the product further.  Resolution...
Resolution: By making the TV app easy and enjoyable to use, I successfully increased the value to customers of bundling satellite TV with landline phone service.  Situation...
More work examples

Testimonials

"You did a fantastic job with the project and the report. I really appreciate the way you dug into the tool ... and applied best practices."  [+]
"You did a fantastic job with the project and the report. I really appreciate the way you dug into the tool to learn it, drove the definition of the test cases, managed all the demands and expectations, and applied best practices. (Jennifer Lee Carlson, March 2018)"
Jennifer Lee Carlson, User Experience Manager, Cisco Systems
Jennifer Lee Carlson
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Talk

“Usability in Healthcare: Ability to Use is the Tip of the Iceberg”

Slides

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