Michael Siepmann PhD

Serve Users Better

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  • Home
  • Portfolio
    • Contextual Interviews
    • Survey
    • Usability Test, Unmoderated
    • Usability Test, Moderated
    • Design Review
    • Low Fidelity Prototyping
    • Medium Fidelity Interactive Prototyping
    • High Fidelity Prototyping
  • Case Studies
  • Testimonials
  • More…
    • Bio
    • Useful, Easy, Pleasing, Supportive
    • Article & Talk
    • Psychology Research
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Case Study

Training for Health Insurance Co-op

Training for Health Insurance Co-op
Situation: A new health insurance coop wanted to build responsiveness to members into its culture.  Intervention...
Intervention: I trained key staff to use rapid prototyping whenever they design things that members interact with, then guided them in creating effective member feedback processes.  Resolution...
Resolution: The coop's improved organizational culture and practices of member engagement and listening helped to effectively differentiate it from non-coop health insurers.  Situation...
More work examples

Testimonials

"You did a fantastic job with the project and the report. I really appreciate the way you dug into the tool ... and applied best practices."  [+]
"You did a fantastic job with the project and the report. I really appreciate the way you dug into the tool to learn it, drove the definition of the test cases, managed all the demands and expectations, and applied best practices. (Jennifer Lee Carlson, March 2018)"
Jennifer Lee Carlson, User Experience Manager, Cisco Systems
Jennifer Lee Carlson
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Talk

“Usability in Healthcare: Ability to Use is the Tip of the Iceberg”

Slides

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