Michael Siepmann PhD

Serve Users Better

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TESTING SCRATCHPAD

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Case Study

Landline Mobile App

Landline Mobile App
Situation: Before launching its first Android mobile app, integrating mobile and landline phone service, a telecom company wanted to ensure the app was easy to use.  Intervention...
Intervention: Usability testing of first run app user experience, with customers who had home phone service and an Android mobile phone.  Resolution...
Resolution: Usability testing indicated that many users would abandon the app before experiencing its value, due to a confusing initial setup process. I provided specific insights into how to fix this before launch.  Situation...
More work examples

Testimonials

"I will always be thankful for the work and thinking you did with us ... It really helped us create a good framework for feedback."  [+]
"I will always be thankful for the work and thinking you did with us to introduce us to rapid prototyping. It really helped us create a good framework for feedback."
Julia Hutchins, CEO, Colorado HealthOP
Julia Hutchins
More testimonials

Talk

“Usability in Healthcare: Ability to Use is the Tip of the Iceberg”

Slides

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