Michael Siepmann PhD

Serve Users Better

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TESTING SCRATCHPAD

All  |  Interaction Design  |  User Research  |  All

Case Study

Supportive email errors

Supportive email errors
Situation: An innovative startup's business model depended on demonstrably improving the user experience of email delivery error messages, while tactfully including an ad.  Intervention...
Intervention: Interaction design for email delivery error messages and supporting web site. Creation of a tool for designing message content. User research for ongoing user feedback and to measure user experience improvement.  Resolution...
Resolution: Research demonstrated a greatly improved user experience, with users rating their emotional reactions as much more positive and the message explanations as much better, compared to traditional email delivery error messages.  Situation...
More work examples

Testimonials

"The benefits of working with Michael are very clear in our results: Positive user experience and insights..."  [+]
"The benefits of working with Michael are very clear in our results: Positive user experience and insights that help us prioritize future product features.  Delivering a great user experience is very important to us, but before working with Michael, we were unsure how best to get user feedback.  With Michael's expert guidance, we are now regularly experimenting, testing, measuring, and improving our product."
Tom Bartel, Co-founder & COO, bounce.io
Tom Bartel
More testimonials

Talk

“Usability in Healthcare: Ability to Use is the Tip of the Iceberg”

Slides

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