Michael Siepmann PhD

Serve Users Better

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TESTING SCRATCHPAD

All  |  Interaction Design  |  User Research  |  All

Case Study

TV Phone Service

TV Phone Service
Situation: To boost revenue and customer loyalty, a large telecom company wanted to increase the value to customers of bundling satellite TV with landline phone service.  Intervention...
Intervention: Designed interactive wireframes for a TV app to check voice mail, view caller ID, etc. Tested usability of the app with customers and applied findings to enhance the product further.  Resolution...
Resolution: By making the TV app easy and enjoyable to use, I successfully increased the value to customers of bundling satellite TV with landline phone service.  Situation...
More work examples

Testimonials

"As always you provide excellent design solutions which effectively address complex problems."  [+]
"As always you provide excellent design solutions which effectively address complex problems. The engineering web app designs are superb!"
Jeff Hansen, Staff IT Systems Engineer, CenturyLink
Jeff Hansen
More testimonials

Talk

“Usability in Healthcare: Ability to Use is the Tip of the Iceberg”

Slides

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